A private label shoulder massager project should start with a defined model, a clear branding brief and a list of changes to the standard configuration. Relanovo's product list marks OEM/ODM cooperation as available for all four shoulder massagers. The specific options, minimum quantities, charges and schedule depend on the model and the changes requested.
Shoulder massagers carry one customization lever most categories do not: visible surface material. NM41 and NM019 list PU with "Customized or as picture" color, so fabric color and finish decisions belong in your brief from the start.
Define what you mean by OEM and ODM
These terms are used differently across suppliers, so describe the actual work required. A private label project may use an existing model with agreed branding and packaging. A broader development project may involve changes to appearance, tooling, electronics or operation. Each requires its own feasibility review and approval scope. Ask us to confirm the available options for your chosen model.
Organize the project by the changes required
| Project element | Information to send | What to confirm before approval |
|---|---|---|
| Logo | Vector artwork, color, preferred position | Printable area on PU or housing, process, durability |
| PU color & finish | Color reference and affected parts | Material suitability, variation tolerance, quantity |
| Gift box | Design, dimensions, channel, labeling | Dieline, print proof, final packed size |
| Manual | Languages, market, agreed functions | Accurate instructions and version control |
| Power accessories | Plug standard, adapter, charging cable | Market compliance and compatibility |
| Functional changes | Required modes, heating, light or power behavior | Technical feasibility, development cost, testing |
Supply editable artwork and identify the brand owner or authorized artwork contact. Avoid placing compliance marks or performance claims into packaging before the supporting scope has been confirmed.
Confirm MOQ at the customization level
The current product list shows 100 pieces for HT-SN061, NM41 and OY18NM01, and 500 pieces for NM019. Use these as listed starting quantities. They do not establish the minimum for a custom PU color, newly printed packaging or a changed component. Ask for the quantity requirement by model, color and packaging version, and request separate line items when considering two models.
Follow a documented approval sequence
Begin with a brief that defines the model, market, quantity and intended changes. Ask for a feasibility response and a quotation that identifies what is included. Once the scope is agreed, review artwork and a physical sample — for these models, that includes the actual PU color and finish, not only a print proof. A packaging proof does not approve the product's function, and a standard functional sample does not approve the final branding.
Record the approved sample, artwork version and specification before production. When a later change is requested, identify its effect on cost, schedule and the documents used for approval.
Keep power and feature descriptions aligned with changes
Dual-power models (NM019, OY18NM01 — confirmed plug-in plus wireless) and light features (infrared on HT-SN061, red light on OY18NM01) deserve particular care: a change in electronics, battery or heating may require a fresh review of the supporting documentation. Ask which parts of the existing file remain applicable and what additional work is needed, and make sure the approved manual describes the exact configuration being supplied.
Build the schedule around the actual scope
Ask for separate estimates for sample preparation, artwork approval, PU material purchasing, production and shipment. Identify when each period starts and what information or payment is needed to begin it. Share the date you need the goods at your warehouse, then ask for a project schedule that works backward from that requirement.
Common private label questions
Can I add my logo to an existing model?
Yes. Send the selected model and artwork so the available position, method, quantity and charges can be confirmed — including printing or embossing on PU surfaces.
Can I order a custom PU color at the 100-piece MOQ?
The listed MOQs are starting points; a custom color can carry a different quantity requirement. Send your color reference and request the applicable quantity and tolerance per model.
Can I change the heat or light program?
Describe the required behavior and ask for a technical review. Do not assume a functional change is included in a standard branding order or available across all four models.
Send your private label brief
Tell Relanovo your selected model, target market, planned quantity and preferred delivery date. Attach the logo, include your PU color reference and list the changes you need. Request an itemized proposal covering the available options, sample work and project schedule.